Targeted Social Media & SEO Solutions

“Forget all the reasons it won’t work and believe the one reason that it will.” – Unknown Group of business associates looking and pointing at a chart put up on the wall

Search Engine Optimization

Every Business Wants To Be Recognized… in today’s rapidly evolving world of communications, nowhere is the opportunity for recognition greater than on the Internet. Having a strong Search Engine Optimization (SEO) profile performs a number of important tasks, most importantly providing superior recognition in search results. When consumers search for information on the internet, the best results need to be easy to find. What exactly is SEO? Well, simply put: Search Engine Optimization is the process of organizing key data and specific information so that search engines rank your business as close to the top of the list of search results. Search engines assign rankings to various listings based on what these engines deem most relevant to users. Higher rankings lead to more visitors, which leads to greater Return on Investment (ROI). To boost your company or organization’s ranking in the search-engine pecking order, you need ingredients like keywords, titles, links, words in links, words in titles and of course a good reputation.  Did you know…

  • 70% of the links search users click on are organic.
  • 70-80% of users ignore the paid ads, focusing on the organic results.
  • 75% of users never scroll past the first page of search results.
  • 81% of businesses consider their blogs to be an important asset to their businesses.
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
  • For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
  • In that same study, tests for Bing show the following: 9.7% of organic clicks go to #1, 5.5% of organic clicks go to #2, and 2.7% of organic clicks go to #3.
  • 79% of search engine users say they always/frequently click on the natural search results. In contrast, 80% of search engine users say they occasionally/rarely/never click on the sponsored search results.

* from http://rainbowseo.com/recent-seo-statistics-2012/  

Why iDs? For the elite team of SEO experts at iDs, no task it too big for us to handle. We are here for all your SEO needs – big, small and everything in between. We constantly are keeping up with the latest trends. We pride ourselves in our capability to deliver nothing but the best quality service. Our customers are not just our clients – they are our partners and commanders-in-chief.  We specialize in:

  • Analysis and Marketing Analytics
  • Keyword Research
  • Blogging and Reporting
  • Content Development
  • Link Building
  • Local Search Optimization

While our roots are grounded in Social Media, our agency has continually evolved with the industry to ensure we provide clients with the outstanding results that helped us become a leading Digital Marketing Company.

Social Media

Chances Are You Are Social Media Consumer Maybe you have a Facebook, Twitter, or LinkedIn account for your business. There’s actually a good chance you have accounts to all three. But the chances are even greater that you are unaware of just how powerful the social media platform can be for businesses and companies. Take a moment to consider the following:

  • 66 percent of online adults are connected to one or more social media platforms
  • Twitter accounts for approx 3.61% of referral traffic (according to Shareaholic study)
  • Twitter users send 175 million tweets each day
  • The top three countries on Twitter – USA (108 million), Brazil (33 million) and Japan (30 million)
  • Facebook accounts for approx 26% of referral traffic (according to Shareaholic study)
  • Sales via social commerce are expected to reach $30 billion within five years
  • 34% would be more likely to share information about a purchase on a social media site than one on a traditional e-commerce site
  • Only 23% have used Twitter to promote a social-only deal, such as a coupon or discount available only to Twitter users who click the link

Simply Put: a well-planned and calculated social media campaign could be the difference between your company generating large profits or struggling to stay afloat. We want the former, and not the latter, for your company. Consider us a team of social media experts at iDs. Not only are we constantly keeping up with the latest trends, we never forget to cater to our clients’ specific needs. We want to get to know you first so that we can better showcase and personalize your social media profile. Social media encompasses several aspects, but we feel that the four biggest are communication, collaboration, multimedia and reviews and opinions. In addition to those social media campaigns are dynamic when they create awareness to your company or business, provide quality information, target your industry and provide further evidence that you are the expert. Not all social media outlets are created the same Your company profile may fit great with Foursquare rather than LinkedIn, but we feel it is important for you to have a presence in as many social media outlets as possible. The more people see your company name, and the more it pops up – think search engine optimization – the better. Running a lively and informative social media campaign is beneficial for all parties involved. It’s beneficial for the company because it allows them get their message out while interacting with current and potential customers. It’s beneficial for the target audience because they have access to the company and can offer feedback. Let our team of iDs experts help you put together a well-thought out and executed social media campaign. We pride ourselves in our capability to deliver nothing but the best quality service. Our customers are not just our clients; they are our partners and our commanders-in-chief. No task is too big for us to handle!

Mobile SEO

When a customer runs a search using their mobile device, chances are that they have a something slightly different in mind than someone sitting in front of a desktop or laptop. Mobile search tends to be more locally oriented, with people closer to the end of their shopping phase, ready to make a purchase. That mentality changes people’s search behavior, mobile search experts at SEO.com will help you optimize for this growing market. Mobile SEO needs to target this mindset with the most appropriate keywords and effective mobile web design that is optimized for the smaller screens of smartphones and tablets. We take all this into account to help you position your site and your business optimally in an increasingly mobile search landscape. The mobile SEO environment is changing fast. Between the proliferations of smartphones, the rapid pace of app development, and the constantly evolving ways people interact on a mobile web, it can be a real challenge to keep up. The opportunity to connect with your customers is worth the effort as long as you know where to focus that effort. We can help you find new ways to connect with potential customers, wherever they are and whatever device they use. Contact us today to learn more about our mobile optimization services and how to get your company connecting to customers on the move.