In order to capitalize and engage your local audience, it is important to maintain a Local SEO strategy. A big part of this is Local Content Creation. There are few strategies you can use to construct meaningful content for your business’s local audience. First: leverage Twitter to discover trending topics for your area and region. Second: use Google Insights for Search to identify and tailor your content to trending local topics. Third: monitor local news sources to keep up to date with important issues and keep them in mind when creating content.
There are many ways to align your marketing content with that of local trends and topics. As more and more people search for local businesses online (97% of Americans according to Google), it is more important now than ever before to have a Local Content Strategy in place for your business.
This article was written by iDs