As of today, April 21st 2015, your website may see a significant drop in its mobile search result rankings on Google. Why!? The fact that just over half of total Google searches occur on mobile devices has prompted Google to alter their search algorithm so that websites that are not mobile optimized will no longer rank on mobile searches. This transition has been branded by many as “mobilegeddon.”
So. What exactly does “mobile optimized” mean? Simply put, mobile optimization ensures that website’s content appears legibly for their users. This means that font sizes are readable, the website is easily navigable, links are easy to find, and images are reduced so not to interrupt users browsing experience. Additionally, a well-designed mobile site is considered to be “thumb-friendly” so that users can maneuver the site without accidentally visiting a page they are not interested in.
Although this change does not come as a surprise to many web developers, it is something that all business owners should be aware of. If you are curious as to whether or not your website is mobile-friendly (according to Google), visit this URL: https://www.google.com/webmasters/tools/mobile-friendly/ and enter your website address. If you find that your site is not mobile-friendly, do not fret. You are not alone. In fact, TechCrunch has reported that 44% of Fortune 500 company websites failed the aforementioned mobile-friendly test.
If you have any doubts about your website and how your traffic will be affected by this change, please call us today! We will provide a free consultation, and tell you exactly what needs to be done in order to ensure your website is mobile-friendly.
This article was written by iDs